Central Family Advisors, LLC (“CENFAM") is an investment advisor registered with the Securities and Exchange Commission (SEC). We provide family office advisory services. Investment advisory services and fees differ from brokerage accounts and services and it is important for you to understand these differences. This document gives you a summary of the types of services we provide and how you pay for our services. Free and simple tools are available to research firms and financial professionals at, which also provides educational materials about investment advisors, broker-dealers, and investing.

What investment services and advice can you provide me?

We offer family office investment advisory services to high net worth and ultra -high net worth domestic and international individuals, families, businesses entities and institutional clients. We do not have an account minimum, although our services are designed for high net worth investors. We advise families on asset allocation, portfolio recommendations, investment strategies and offer tailored solutions, consolidated reporting and other customized family office services.

As an independently owned advisor, CENFAM has an open architecture that allows us to work with the various financial institutions that hold our client’s assets and access a wide range of investment products. Other firms may provide advice on a wider or narrower range of choices at a higher or lower cost. We manage your account on a non-discretionary basis, bearing in mind each client’s objectives and constraints, including, for example, capital growth and income requirements, or reasonable investment restrictions on certain securities or types of securities. While we may recommend investments to you, we do not have the authority to buy or sell investments on your behalf. You make the ultimate decision to buy or sell investments. CENFAM regularly monitors client accounts for consistency of portfolio investments with objectives and risk tolerance, performance, allocations and compliance with any reasonable investment restrictions. For additional information, please refer to Items 4 and 7 of our Form ADV, Part 2A Brochure available at, or by contacting us.

Ask your financial professional:

  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • How often will you monitor my account’s performance and offer investment advice?
  • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

What fees will I pay?

CENFAM charges a flat fee, billed quarterly, based on the value of the assets we manage and level of services we provide. You will generally pay additional fees related to having a brokerage account at your designated custodian(s). These fees include custodial fees, brokerage commissions, transaction fees, fees charged by third party managers, mutual funds, and other transactional or product-level fees. You will pay CENFAM advisory fees and incur trading costs and other charges whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. For additional information about fees and costs, please refer to Item 5 of the Form ADV, Part 2A Brochure.

Ask your financial professional:

  • Do the math for me. How much would I pay per year for an advisory account? What would make those fees more or less? What services will I receive for those fees?
  • What additional costs should I expect in connection with my account?

What are your legal obligations to me when acting as my investment advisor? How else does your firm make money and what conflicts of interest do you have?

As your investment advisor, we are fiduciaries required to act in your best interest at all times and not put our interests ahead of yours. We must eliminate conflicts or tell you about them in a way you can understand, so that you can decide whether or not to agree to them. We do not offer proprietary products, engage in principal trading, receive third party payments, have “soft dollar,” or revenue sharing arrangements. You should understand and ask us about any conflicts because they affect the recommendations we provide you. For a discussion of any actual or potential conflicts of interest, please refer to our Form ADV, Part 2A Brochure Items 10,11,12,14.

Ask your financial professional:

  • Tell me how you and your firm make money in connection with my account. Do you or your firm receive any payments from anyone besides me in connection with my investments?
  • What are the most common conflicts of interest in your advisory accounts? How might your conflicts of interest affect me, and how will you address them?

How do your financial professionals make money?

Our financial professionals do not receive additional compensation or commissions for recommending certain products or services. Our only source of income is from advisory fees paid by our clients. Our financial professionals are compensated through salary and discretionary bonus. In addition, the CEO participates in the firm’s profits.

Do your financial professionals have legal or disciplinary history?

There are no legal, regulatory or disciplinary events involving CENFAM or any of its financial professionals. Please visit for a free and simple search tool to research us and our financial professionals. Also refer to the Form ADV Part 2B Brochure Supplement for additional information regarding our financial professional’s experience, qualifications and details of any disciplinary history.

Ask your financial professional:

  • Do you have any disciplinary history? For what type of conduct?

Additional Information

For additional information about our investment advisory services, or for any questions or concerns, please contact Marcelo Mendoza, Founder, CEO, at email:, telephone (917) 993-7115.